INITIO means both "The Origin" and "Initiation". This niche perfume house sets out to initiate perfume as an object of power and influence.
Initio Parfums Prives is a French niche perfume designer which launched its first perfume in 2015. Initio strives to revive ancestral know how and fragrance formulae by blending the best quality raw materials with science to produce magical scents of seduction. The collections "The Absolutes", "Magnetic Blends" and "Carnal Blends" have been created in search of those unique scents. Initio is a Latin word which could mean either the origin/beginning or initiation, when fragrance was the invisible link between earth and sky, between man and God.