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Atkinsons of London is a British perfume house founded by James Atkinson in London in 1799 wo become a perfumer to the royal family in 1826. The brand's famous customers include King George IV and Admiral Lord Nelson and Napoleon. The Company is now based in Italy.

"The shape of the elegant and oh so sophisticated cut-glass flask recalls that of the very first Atkinsons cologne and the etched pattern of the cap is a contemporary interpretation of the wickerwork overlay of the bottles James himself lined up with impeccable precision and elan at 44 Gerrard Street.

The coat of arms is displayed as proudly today as it was 200 years ago and naturally, it still includes a bear in memory of young James’ hirsute co-adventurer, while the seal on the centre is a homage to the original rose-scented balm that first captivated British olfactory sensibilities back in 1799."