Maison Margiela

"Nothing brings to life again a forgotten memory like fragrance," wrote Florida-based poet Christopher Poindexter.

The "scentimentality" is the core idea of Maison Margiela Replica collection. This collection has not only enhanced the brand's reputation and popularity but also introduced its avant-garde heritage to those outside the fashion world. It is conceived as olfactory postcards from various places and periods.